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Digital Marketing Specialist
Riyadh - Saudi Arabia
ABOUT THE ROLE
Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies trends and insights and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Plans, executes, and measures experiments and conversion tests.
Collaborates with internal teams to create ad-hoc and long-term campaigns, and optimize user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identifies critical conversion points and drop off points and optimizes user funnels.
Collaborates with agencies and other vendor partners.
Evaluates emerging technologies.
Provides thought leadership and perspective for adoption where appropriate.
Creating and maintaining customer & driver acquisitions and retention funnels using digital marketing.
Self-motivated and end-user focused.
Proficient in marketing research and statistical analysis
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Great familiarity with digital marketing tools including business managers, ad managers and performance measurement.
BSc/BA in Business Administration, Marketing, or any related field; MSc is a plus.
Proven working experience in digital marketing, particularly within the on-demand and startup industry
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Adjust, TUNE, Appsflyer… etc.)
Working knowledge of ad serving tools
Experience in setting up and optimizing PPC and PPM campaigns on all major search engines
Fluent in written & spoken English.
WHAT WE OFFER
An opportunity to collaborate with talented individuals while learning, growing, and expanding your skill set.
An environment that encourages you to take ownership and produce excellent outcomes everyday.
Health benefits and insurance
Flexible working hours
Accommodation and transportation allowance
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