We are seeking a Social Media Specialist to join our team. The Social Media Specialist will be responsible for creating, implementing, and managing social media campaigns across various platforms. The ideal candidate should have a passion for social media and a strong understanding of how to engage and grow social media audiences.
Develop and execute social media strategies to increase brand awareness, engagement, and traffic across various platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Create and manage social media content calendar, including writing, curating, and scheduling content.
Monitor and respond to social media messages, comments, and inquiries in a timely and professional manner.
Analyze social media data and performance metrics to identify areas for improvement and develop recommendations for future campaigns.
Stay up-to-date with the latest social media trends, algorithms, and best practices, and incorporate them into social media strategies.
Collaborate with internal teams, including marketing, communications, and design, to ensure social media campaigns align with overall brand strategy and messaging.
Manage social media advertising campaigns, including setting up ads, targeting, and tracking performance.
Build and manage relationships with social media influencers and bloggers to amplify brand messaging and reach new audiences.
Assist in creating social media reports and presentations for higher management.
Requirements and skills:
Bachelor's degree in Marketing, Communications, Journalism, or a related field.
2+ years of experience in social media management, preferably in a corporate or agency setting.
Strong written and verbal communication skills.
Knowledge of social media platforms and best practices, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Experience with social media management tools, such as Hootsuite, Sprout Social, or Buffer.
Experience with social media advertising, including Facebook Ads and LinkedIn Ads.
Strong analytical skills and ability to use data to drive decision-making.
Creative and strategic mindset with the ability to think outside the box.
Ability to work independently and as part of a team in a fast-paced environment.
Attention to detail and ability to multitask and prioritize tasks effectively.
WHAT WE OFFER
Market competitive salary.
An opportunity to collaborate with talented individuals while learning, growing, and expanding your skill set.
An environment that encourages you to take ownership and produce excellent outcomes everyday.